Music & Marketing

Music Fit. An Introduction.

You try everything to attract the right customer to your business. You get your product and service just right. You put time, money and effort into your customers' surroundings, because you want to make their experience of being on your premises as pleasant as possible. And encourage them to come back again.

But what about the music? The image and mood of your premises can be changed dramatically by the introduction of music. Music establishes the mood, helps motivate the subconscious and can create a lasting impression on existing and potential customers.

Many businesses instinctively understand that music can influence the way their customers behave. Now, this intuitive knowledge has been backed up by serious research. It's been proven, for example, that a slow tempo can increase sales by as much as 38 percent in retail stores, because it helps customers relax, and encourages leisurely shopping. On the other hand, a fast tempo is more suitable for busy restaurants, because customers will eat faster, allowing greater table turnover and higher sales.

However, there is more to getting the music right than simply deciding on the tempo. The right mix of music will help you establish the mood that works best at your outlets. It plays an important part in the shopping or dining experience, helping to create a memorable identity for your specific brand. Music can be carefully, expertly tailored to fit a particular type of customer. And the customer responds by staying longer, spending more, and coming back again.